Kanye West is the viral gift that keeps on giving.
An image of him standing with both arms aloft has become an unexpected viral sensation some six months after the picture first emerged - but it's not for the reason you might expect.
This is the picture in question - taken in February of this year as the rapper performed during Kanye West Yeezy Season 3 in New York City.
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(Dimitrios Kambouris/Getty Images for Yeezy Season 3)
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Yesterday, Twitter user Michael Butlerr shared the image online - but this time, it had a twist.
Thanks to the positioning of Kanye's arms in the picture, it looks as if he's holding up any notification messages that come through on Michael's phone's locked screen.
https://twitter.com/michaellbutlerr/status/781307161305460736
You have to admit that it's inspired.
Now others are following suit:
https://twitter.com/ayrtonbe/status/781497726877966336
https://twitter.com/tbhjas/status/781550169624047616
And others are making similar suggestions:
https://twitter.com/mgsiegler/status/781652222622863360
Though we don't expect Kanye himself to be taking part in the fun:
https://twitter.com/kanyewest/status/776036244010766336
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