It just takes one tweet to go the distance.
In this fascinating series of images, Chief Media Scientist of Twitter, Deb Roy, showcases how one single tweet can have an incredible knock-on effect across the Internet.
"Deb Roy
@dkroy shows what happens in the life of an
#xfactor Tweet in 3 stages" writes Twitter Ads UK. First one person sends out a message:
Then, a second person sends an
#Xfactor Tweet.
And finally, the cascade:
You can see more of the interesting conversation going on by checking out the hashtag #TVxTwitter
Pics via Twitter 
