Never underestimate the power of social media.

A down on his luck chip shop owner in Lethbridge Alberta in Canada got the shock of his life after one of his customers decided to do a good deed. John McMillan a 69-year-old Scottish immigrant and owner of ‘Whitbie’s Fish and Chips’ was flabbergasted when Colin Ross, a 31-year-old former oil industry worker from Alberta Canada publicly went on social media to try and build his customer base. The reason? Well, after entering the chipper last Saturday for the first time ever and having an outstanding meal Colin was curious as to why there were no more customers.

“I just came in and walked in the door and saw this old guy sitting there in a chair. There wasn’t another soul in the place. He said he hasn’t been able to pay himself, and the last few months have been the worst he’s ever been through” Colin told Buzzfeed Canada

Colin, who has a background in marketing, offered to help the chip shop owner with some publicity.

“He just kind of sloughed me off and I hemmed and hawed about it and I thought, ‘I’ll make a nice social media post for him.”

And that is just what he did. The post garnered over 8 thousand shares and counting, and people have since been flocking to Whitbie’s. On Tuesday, more than 400 people visited the establishment and then on Wednesday almost 500 people stopped by. Whitbie’s is now busier than it has been in 7 years. The owner, had this to day

“He did it out of the goodness of his heart and Lethbridge came and did it out of the goodness of their hearts”