What a time to be alive. Recent heavy rainfall has caused a pretty large puddle to form in Newcastle at Drummond Central. It’s pretty inconvenient. The Telegraph has discovered that the puddle is near a school and therefore many people need to cross by this mammoth puddle. Queue hilarious escapades. Drummond Central, a strategic marketing, creative, digital and social media agency has decided to periscope the whole ordeal to hilarious effect. Twitter users are absolutely transfixed. The commentary is just the most beautiful thing. Bravo puddle paddlers, bravo. You can watch the live feed HERE. 

THERE'S A MAN IN A PINK LILO! #DrummondPuddleWatch pic.twitter.com/fmbJpk1loZ

— Coral (@Coral) January 6, 2016

best comment "why does someone in Newcastle even own a lilo?" #DrummondPuddleWatch — Felicity Morse (@FelicityMorse) January 6, 2016

THIS IS THE OPPOSITE OF DRY JANUARY! #DrummondPuddleWatch

— Ben Jack Thomas (@benjackthomas) January 6, 2016

I looked to see what everyone was talking about and now here I am, watching a big puddle. #DrummondPuddleWatch — Heather McDaid (@heathermmcd) January 6, 2016

The live stream needs to end just as Gazza turns up with his fishing rod and chicken #DrummondPuddleWatch

— Neal Mann (@fieldproducer) January 6, 2016

So, is there a reason we're all captivated by #DrummondPuddleWatch , or is it just one of those unexplainable things! ??? — Seán Lynch (@SeanLynch96) January 6, 2016

So, I, along with 19,000 other people, am spending my afternoon watching a puddle #DrummondPuddleWatch pic.twitter.com/HwZ9BapDfc

— Matthew Rose (@MatthewRose) January 6, 2016

Watching #DrummondPuddleWatch, and we are so happy to be warm and dry in our office, instead of attempting to jump over that puddle... — TristanHay Interiors (@TristanHay) January 6, 2016

Productivity has gone out of the window in the @CapitalOfficial & @CapitalXTRA office today #DrummondPuddleWatch pic.twitter.com/nIcqOzmbol

— Matt (@MattGarforth) January 6, 2016

When someone successfully crosses the puddle. #DrummondPuddleWatch pic.twitter.com/etI3g3drYB — Comedy Central UK (@ComedyCentralUK) January 6, 2016

#DrummondPuddleWatch pic.twitter.com/hBUmzoZ8EI

— Ciara Knight (@Ciara_Knight) January 6, 2016