Affairs, cheating and secret trysts are old news to the world of dating, but according to new research, the ease of social media and internet connections means more people are likely to become addicted to the instant feeling of affection. An anonymous survey conducted by psychology professors Andreas Vossler and Naomi Moller from the Open University found that British people likened the ability to cheat on their spouse using social media as not only easier, but addictive ‘like fast food’. As well as easy access to a variety of people and networks like Facebook, Tinder and dating sites, the questionnaire found people became ‘addicted’ to being able to change their personalities, portray a bravado and confidence, while feeling it took little effort from their daily lives. What researchers found more interesting was a divide in the perceptions of cheating, reports Marie Claire.  While some people said they would consider physical contact or intent to cheat as infidelity, others felt those who formed connections and emotional bonds but no physical kissing or sexual activity were guilty of breaking trust in a relationship. One respondent to the survey said: “I tried to stop but neither of us could, it would start again and since (sic) so easy, with all the technology we carry around it was an amazingly comforting and sexy thing to have. With long working hours an online relationship is like fast food, ready when we are, naughty, cheap, very often eaten alone without the exhaustion of social niceties.” Addressing the latest research on cyber relations, Dr Vossler said: “What our research has revealed is that men and women do see internet infidelity differently. But it is not just a gender divide – what is experienced as infidelity online can vary from person to person. What might be seen as casual chatting by one partner, is hurtful and disloyal to the other for instance. “With the Internet and social media now being part of everyday life in the Western world, there are growing opportunities for partners to engage in online behaviours and activities that may be considered unfaithful in the context of a committed relationship (including e.g. cybersex, exchanging sexual self-images, online flirting and dating),' she added. 'This matters because infidelity commonly causes significant relationship distress and can have a negative and deteriorating effect on marriages and families.” Not sure if your actions could offend your partner? Vossler adds that your online behaviour should reflect your partner’s expectation in real life conduct. As the adage says, treat others as you would want to be treated… online or IRL.