This is not a drill – Penneys has just launched a new Irish website

We love to see it.

This is a public service announcement, Penneys has just revealed that they have launched a brand new website and yes, we are screaming. The new website has been launched in Ireland following the success of the UK website last year and is aiming to connect the journey between searching online and then shopping in store. The new site features thousands of products from across Penneys’ best-selling ranges as well as enhanced navigation and a new feature that allows you to check stock availability and size in their local Penneys store. A virtual shop window pops up as you log on and features a wider range of the latest collections of fashion, homeware, lifestyle, beauty and more.

The new site allows you to browse and explore every collection and see what's new in store. But the best part? You'll now be able to check if an item is in stock in your local store and check the exact information of each product. Customers will also be able to create an account which you can add products to a wishlist, making it easier to shop in store when it comes to buying everything your heart desires.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “We are delighted to launch our new website in Ireland today; we know our Penneys customers love coming into our stores, but we now want to make it easier for them to see what’s in store by showcasing a much wider selection of our products online, enabling them to browse and check stock availability in their local store before visiting. "Our ranges showcase our strong commitment to value, something we know matters more than ever to our customers right now and our website will help us to shine a spotlight on the breadth of fashionable and affordable choices available in our stores across Ireland.” Related links: