A LOT of thought goes into online dating profile pictures. Gone are the filter-less days of Bebo, the act of capturing and selecting your online dating profile pictures now takes time, effort and friend consultations - at least according to the most messaged woman on OK Cupid, Lauren Urasek.

Red lips on a gloomy day.

A photo posted by Lauren Urasek (@loandthecosmos) on Nov 5, 2015 at 12:29pm PST

The online-dating queen was informed by New York Magazine that she was the most popular woman on the dating site, and since then she has made a pretty successful career out of being a pro-dater, even penning a book about it, Popular. Now, Urasek, who is a makeup artist by day, has revealed where she goes to capture those butterfly-inducing selfies, if that's what you're into. Speaking to Cosmopolitan, she revealed: ​"One day, I was at a MAC store visiting my friend and I noticed that the lighting was amazing in there. Ever since, I can't pop in to see him without taking a few pics." Speaking about the above selfie, she explained: "When I was ready to snap this, there was a girl behind me who kept getting into my shot, so I (very politely, of course) asked her to move out of my selfie zone. I used this image as my profile pic for a while because it's a pretty good representation of what I look like every day (not super glammed up)." If you can't make it into the MAC store to snap your selfie (effort), she recommends abiding by these four rules.

1. Never zoom in. This will dilute the quality of the photo.
2. Don't be afraid to shoot your "bad side." Otherwise, you may end up with all your pics looking exactly the same.
3. Hold you arm just above eye level. Any higher and you get the MySpace look.
4. Do ​not use Instagram filters! They over- or underexpose your photos and make you look washed out. Use apps if you want to tweak things; my faves are VSCO Cam and Enlight.

We think we'll just stick to that blurry night out picture from two years ago - hey, if it ain't broken don't fix it.