ASOS strikes again!

As well as being one of our favourite places to shop, ASOS is also a great source for viral content. Yes, many of the sites more ‘questionable’ products have gone on to become internet sensations in their own right. But the latest gift from ASOS is cutting a little too close to the bone for many. Shopper, Joe Bone, noticed a rather bizarre similarity among the male models while scrolling through the site and shared his hilarious findings on Twitter, saying: “Why does every male model on ASOS look like they’ve just bumped into the girl they’ve been ghosting?”

why does every male model on ASOS look like they've just bumped into the girl they've been ghosting pic.twitter.com/sdFsZbiHXL

— Joe Bone (@josefbone) March 22, 2018

And with those words, every memory we had of being ghosted came flooded back, and what’s worse? The memories of running into that person and the awkwardness that ensued. And we’re not the only ones, it seems many others can relate to those blank stares and it’s made our day.

"Oh. You work in this building too?" pic.twitter.com/CW7em02qfD

— Charles Alexander (@CharlesAlexnder) March 23, 2018

The third one looks like he had to do it to em

— Ум (@Keveum) March 22, 2018

That third guy pic.twitter.com/cUncgKOdMa

— Ben Murphy (@MurphJammin) March 22, 2018

Loooooool ‘ummm, my, erm, second cousin died... so I’ve been off the grid’ pic.twitter.com/ol1NKlFyxB

— bilz (@billielooo) March 23, 2018

??. He’s definitely the most guilty.

— Sampers (@Sampers4) March 23, 2018

oh hey my phone died pic.twitter.com/JLMTcrlB2B

— Anne Frankly (@chittlins) March 23, 2018

*claps hands Him: So boom i stopped texting shor.. Friend: aint that her right there pic.twitter.com/7AQcjkjWVV

— ??RICK JAME$ BITCH (@tayQuan_) March 23, 2018

Even ASOS has stumbled across the hilarious Twitter thread and retweeted the original post. Thinking he might be able to wrangle something out of his viral meme, Joe Bone chanced his arm and asked the online retailer for a favour resulting in its own awkward encounter.

? ? ? https://t.co/dvkoJCjHRR

— ASOS (@ASOS) March 23, 2018

can i have some free trainers for this excellent digital marketing campaign?

— Joe Bone (@josefbone) March 23, 2018

We're unable to give you free Trainers. If you sign up to our newsletter or join us on Facebook or Twitter you'll be kept up to date about all upcoming and existing offers and discounts, there's bound to be one you can take advantage of very soon.

— ASOS Here to Help (@ASOS_HeretoHelp) March 23, 2018

ah go on. you know the sales for that Carhatt jacket have gone through the roof in the past 24 hours

— Joe Bone (@josefbone) March 23, 2018

we are sorry that we are not able to send you free trainers. Please do sign up for our newsletter as this will have all our offers and discounts, upcoming and existing ones. We're sure that you'll be able to find one that you can take full advantage off.

— ASOS Here to Help (@ASOS_HeretoHelp) March 23, 2018

Nice try, bud. Next time.