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7th December 2015
02:59pm GMT
Calling all #womenintech! Join the #HackAHairDryer experiment to reengineer what matters in #science https://t.co/4Bc9CR1Tgv
— IBM (@IBM) December 4, 2015
Taking to Twitter, women started tweeting their own interpretations of the #HackAHairDryer campaign:
Meanwhile at @IBM headquarters #HackAHairDryer pic.twitter.com/zYVtU1FLlz
— Lienka (@Lienka8) December 7, 2015
@IBM no one is asking male scientists to hack beard trimmers. #womenintech #womeninSTEM
— RebeccaDV (@della_rebecca) December 7, 2015
Could someone let @IBM know it's not the 1950s any more? #hackahairdryer #womenintech https://t.co/KzhAHGd4Xy
— ☆ Cinnamaldehyde ☆ (@cinnamaldehyde) December 7, 2015
Oh no @IBM, really? Is this the best you can do? #embarrassing #everydaysexism #HackAHairDryer https://t.co/MPEk6OAUMz
— Sue Black (@Dr_Black) December 7, 2015
@IBM #HackAHairDryer Wow. Just. Wow. Maybe I can hack the dishes next? And bring you a sandwich?
— Eilís Ní Fhlannagáin (@dirtycitybird) December 7, 2015
Maybe if you want to encourage women and break some stereotypes you shouldn’t opt for a beauty product to make your point.
Women are still vastly under-represented in the tech fields – with women making up just 30 per cent of Google’s workforce, and 31 per cent of both Facebook and Apple’s workforce.Explore more on these topics:
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