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4th August 2015
09:29am BST

Part of the marketing campaign for the Nashville hitmaker's new campaign Kill the Lights, the scent is described as "Vanilla Bourbon".
It's the latest in a string of bold marketing moves from the Drink A Beer singer, who premiered the title track from his new album through Tinder.
https://www.youtube.com/watch?v=RM5aW83L_DE
https://www.youtube.com/watch?v=ALV-QtDFpSw
https://www.youtube.com/watch?v=-jEDdFm3Nx0
Hat Tip: Mashable
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