Fair play, Cam.

The problem with large corporations on social media is that they're on a hiding to nothing. If they're too straight-laced and official, they seem po-faced and out of touch, and yet any attempts at humour are often shot down as 'trying too hard' and being incredibly lame. But credit where it's due, Morrisons' official account played a blinder with one mischievous customer who decided to put in a pisstake complaint about their delectable doughnuts. He wasn't happy about the affect on his sex life, and the supermarket chain responded perfectly. It all started when 'Silverfox' complained about the lack of a hole in the sugary snack he'd bought... https://twitter.com/PeeWeeMFC75/status/817358336488251392 Rather than ignore the puerile tweet, or reply with a straight but dour party line, 'Cam', who was manning the account, responded in kind with a friendly suggestion... https://twitter.com/Morrisons/status/817373724416610304 The complainer then took it a step further to test the waters... https://twitter.com/PeeWeeMFC75/status/817374101991985152 But Cam was not to be outdone... https://twitter.com/Morrisons/status/817389872528891904 At this point, Silverfox began to open up... https://twitter.com/PeeWeeMFC75/status/817390102091624449 Cam was nothing if not understanding... https://twitter.com/Morrisons/status/817391695130230789 This was muchly appreciated... https://twitter.com/PeeWeeMFC75/status/817391934981500928 https://twitter.com/Morrisons/status/817392945158561792 https://twitter.com/Morrisons/status/817395531853008896 Then, for a lovely little happy ending, the customer realised the conversation had gone and viral was excited to let his new friend know... https://twitter.com/PeeWeeMFC75/status/817726655099785216 https://twitter.com/NaturallyTiss/status/817694987265699840