Is Dry January still a thing? Figures show non-alcoholic drinks trend growing in Ireland

Are you taking part in Dry January?

After the Christmas break, many of us will be avoiding the drink like the plague and a nationwide survey, conducted by dedicated alcohol-free beer brand Lucky Saint, revealed in 2024 that the sober month is still a popular choice here in Ireland.

According to their statistics, 1 in 2 people planned to stop drinking in January 2024, opting for a more refreshed and healthier note.

In addition to this, a new trend was emerging as a whopping 50% of people surveyed also said they planned to majorly cut back on the amount of alcohol they consume overall in 2024.

Adults aged 18-24 expressed the biggest desire to take part in Dry January with more men than women embracing an alcohol free month.

When it came to the motivations behind cutting back on alcohol in 2024, older participants revealed an increase in focus on health, including weight loss, while the younger cohort were more motivated by financial reasons and saving money.

Men and women also had different motivators when it came to reducing alcohol with men prioritising fitness while women valued sleep and overall well-being.

Non-alcoholic drink sales have continued to increase throughout 2024 and it looks like the interest for a Dry January 2025 remains high.

Sales of non-alcoholic beer have seen significant growth, with an 18% increase in sales and a 50% rise in production in 2023, driven by growing consumer demand.

Non-alcoholic beer now accounts for over 2% of the market - nearly double its share from four years ago - reflecting a trend toward moderation and balanced drinking.

This growing category is aligning with European and global trends, where non-alcoholic options are gaining traction.

At the EU level, 7% of beers are non-alcoholic, with Spain leading at nearly 14%.

Irish producers are optimistic that similar market growth in Ireland will support both industry and government goals of promoting drinking in moderation.

Will you be taking on Dry January in 2025? Let us know in the comments.

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