Careful now. Down with that sort of thing.
Fifty Shades of Grey is officially one of the most successful box office openings ever in many countries worldwide - with millions already taken in ticket sales and many millions more to come.
It's fair to say, though, that the audience has a definite female skew and some of the more sensitive menfolk don't exactly want to broadcast their desire to see the film.
You'll find no judgement here - a movie is a movie - but this man's reaction to being spotted at a screening is priceless.
Exiting a screening in Denmark, the unnamed cinema-goer was visibly surprised to see cameras from TV2Nord waiting to speak with punters as the left the theatre.
He does his best to make a subtle escape... and fails miserably.
https://www.youtube.com/watch?v=34zlmoj3TvA
