McDonalds owners are anticipating the beginning of the end for the franchise.  The fast food giant is reportedly in the throes of a "deep depression" and could be facing its "final days" according to US franchise owners. A survey carried out by Nomura analyst Mark Kalinowksi found that a series of initiatives aimed at increasing business have bombed. The All Day Breakfast initiative did not perform as planned.  One franchisee wrote: "We are in the throes of a deep depression, and nothing is changing". Another added: "The CEO is sewing the seeds of our demise. The system may be facing its final days." One franchisee noted that the recent introduction of the all-day breakfast did not take off as planned. The franchise has been described as in a "deep depression".  He wrote: "All-day breakfast is a nonstarter. "We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic. "Customers are abandoning us in droves because we are either too slow, or subpar quality." The survey saw 29 franchisees rate their six-month forecast on a scale of one (bad) to five (excellent). The average score was 1.69 – the lowest ever in the survey’s 12-year history. A spokesperson for the chain rubbished the claims.  However, a spokesperson for McDonalds has brushed off the claims, insisting that the introduction of the All Day Breakfast was a success. He told The Metro: "We’re hearing from customers and the overwhelming majority of our 3,100 franchisees that All Day Breakfast is a hit! In fact, since the launch, McDonald’s has reached its highest brand score in two years according to YouGov BrandIndex." We're going to bulk buy Big Macs anyway... Just in case. H/T: The Metro