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25th November 2015
02:28pm GMT
The Advertising Stands Authority (ASA) published a report on Wednesday ruling that the ad was in fact, completely terrifying and unnecessary. They stated the ad "must not appear again in its current form."
"We noted that the clown was leaning towards the camera and grinning with a menacing expression, that its eyes glowed red and blood dripped down its face, and that its eyes and forehead were stitched," read the statement.
"We considered that the overall presentation of the image was likely to distress young children, particularly but not only in combination with the text 'PRIMEVIL. SCREAMING WON’T HELP!' – which was presented as though it was written in blood – and that it was unsuitable for display in an untargeted medium where it was likely to be seen by them."
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