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14th January 2025
12:44pm GMT
Developed in partnership with people living with HIV, the campaign is a heartfelt and informative effort to raise awareness and promote understanding.
At the heart of the campaign are personal stories from people living with HIV and their loved ones.
They offer an unfiltered look at life with HIV, while also dispelling myths that contribute to fear and stigma.
Among the voices featured in the campaign are HIV activists and Poz Vibe podcast creators Enda McGrattan (also known as drag star Veda Lady) and Robbie Lawlor.
For Enda, the message is clear: “Once on effective treatment, we can’t pass HIV on. We need to make sure everyone knows this scientific fact.”
Speaking about the importance of this campaign, Robbie added: “There’s nothing shameful about living with HIV. With treatment, we can live long, happy lives and there’s zero chance of passing on the virus to our partners.”
The campaign also highlights intimate family moments, like Galway nurse Aoife Commins and her father, Pat, who spoke about her diagnosis. “The hardest part wasn’t being told I had HIV - it was the stigma,” Aoife shared.
Pat emphasised the importance of awareness: “With medication, Aoife can live a long life and have her own family. More people need to understand this.”
Couples like Ainara Pedroso and Peter Thijs spoke about how their love for one another transcends an HIV diagnosis. “You can have an absolutely normal life, find love, and have children without fear,” says Ainara.
Peter encouraged open conversation and said: “It only takes a minute to clear up doubts about HIV when you get the right information.”
The campaign doesn’t just share stories - it also focuses on education:
Despite advances in treatment, research shows stigma and fear of diagnosis still delay testing, with 39% of HIV cases in 2023 being diagnosed late. This campaign aims to change that by encouraging people to get tested, seek treatment, and live their lives without fear or shame.
Professor Fiona Lyons, National Clinical Lead for the HSE Sexual Health Programme, acknowledges the bravery of those sharing their stories: “Their generosity and passion will help us address stigma and ensure the public has the facts about HIV.”
For more information, visit hse.ie/HIV
