As if we needed another excuse to head down to Penneys...

Your days off are for lounging, shopping and stuffing your face – and we're delighted that we'll be able to do two of those things in the one place this weekend. Penneys on Mary Street is getting its very own ice-cream sundae bar from 20 August. The budget fashion destination is set to host healthy British ice-cream brand Wheyhey in store. Wheyhey's Outrageous Scoop Shop will let sweet treat aficionados build the hot or cold sundae of their dreams. With 15 flavours as well as a load of toppings and sauces on offer, it'll be hard to narrow down what you want. Thankfully, all of Wheyhey's ice-creams are low sugar and high protein so there'll be zero guilt involved as you pile your sundae high. Better yet, the menu also includes delicious waffles and pancakes. What could be better? Penneys is "hugely excited" to be bringing the experience to the store, its Director of New Business Development Tim Kelly said. Wheyhey founder Damien Kennedy meanwhile reckons the two brands will make good partners. “Penneys are innovators on the high-street and we are excited to work with such a forward-thinking business who put the customer at the heart of everything they do," he said. Wheyhey's pop-up is set to run in store for three months. Catch us at the top of the queue!