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18th May 2021
10:09am BST
The dark and intense red is usually priced at €13.99 per bottle, but the three litre bag in a box reduces the price to around €7 per 700ml. Not a bad deal at all, in fairness.
“We are seeing a huge shift towards Italian wines as the popularity of Italian sparkling wine continues to grow (+57%) and as consumers are more willing to explore new wines as their palates begin to mature," said SuperValu wine expert Kevin O'Callaghan.
"Pinot Grigio and Prosecco continue to be the most popular white Italian wines however we are seeing substantial growth in Gavi and Vermentino wines as people begin to explore new grape varieties. Prosecco is in huge growth as people love the easy sparkling delight which has now turned from an occasion wine to a regular Friday night tipple.
"Italian reds are also seeing strong growth (+38%), with Appassimento being a hot favourite as it taps into the emerging trend towards softer wine, however as consumers are on more of a wine journey over the past year, we see a shift towards savoury wines which Italy produces in abundance."
Ideal for those long summer nights, lads. SuperValu's wine sale kicks off on May 20.
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