We love a limited-edition.

Coco Pop fans rejoice, there's a limited-edition version of the iconic cereal hitting Irish shelves this month and it's gonna be tasty. Your breakfast routine will be given a pink makeover with the new Strawberry & White Choc Coco Pops from Kellogg's. Landing on February 12 (just in time for Valentine's Day) the new cereal combines the delicious flavours of smooth white chocolate and juicy strawberries.   Speaking about the new flavour, Neil Rogers, brand and activation manager with Kellogg's Ireland said it was no mean feat getting the recipe just right: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink." If you remember, the world went absolutely nuts when Coco Pops announced their White Chocolate flavour back in 2019 and Rogers believes this launch will speak to fans of the cereal just as much, ‘’White Choc Coco Pops was the biggest new cereal launch of 2019, so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”

Suitable for vegetarians and with 30 percent less sugar than other chocolate flavoured cereals, Kellogg's hope that the Strawberry & White Choc Coco Pops add a much-needed joyful boost to breakfast, and let's be honest, who would refuse a bit of joy these days?