Scientists, in a very important study, have concluded that the vast majority of us are eating Jaffa Cakes wrong.

We didn't necessarily realise there was a wrong way to eat something (unless it was pizza with a knife and fork or soup with your bare hands). But apparently this is the case. https://twitter.com/whoismilly/status/969540300933918725 They've stated that the actual, scientifically correct way to eat Jaffa Cakes is by doing that thing you used to see the slightly weirder kids in school do: nibble the entire way around the outer edge, leaving the very best part, the middle, until last. Yes, their complete and total self-control is evidently superior to chomping through an entire pack in a full moon-half moon-gone process in under two minutes. https://twitter.com/robertj0e/status/969543634671587328 Food scientist Dr Stuart Farrimond has revealed that "whilst the most common way to eat a Jaffa Cake is the Half Mooner technique, our research concluded that the All Rounder with the middle portion of the Jaffa Cake eaten as one, gives the optimum sweetness, taste and flavour, and this can only be fully appreciated by nibbling the edge off first and then eating the middle portion alone." https://twitter.com/KatieKelly46/status/969638575020085253 Dr Farrimond carried out a series of lab tests on 12 volunteers and found that the "All Rounder" technique hits the "hedonistic breakpoint" of the Jaffa. *Shaking our heads in disgust right now.*