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30th November 2017
04:48pm GMT
Kellogg's new plan for 2018 include cereals that are healthier with a variety of vegan and organic options too. Jim McNeill, Kellogg Ireland, Managing Director comments:Just discussing whether @KelloggsUK Ricicles still exist and they’re actually being discontinued from todsy ? RIP sugary friends pic.twitter.com/lWvWppHJyM
— James Farndon (@JamesFarndon) November 30, 2017
“Kellogg has a long tradition of helping improve the nation’s diet – from launching a long-term salt reduction plan in the late 1990s to adding vitamin D to all our kid’s cereals in 2000s." "We know we have a responsibility to continuously improve the nutrition of our food. We recognise, based on dietary survey data, that people are eating too much sugar throughout the day and that people need more options, such as organic and vegan." “That’s why today we are announcing more changes to our foods so that we can continue to support people in making better choices. Our shoppers have told us that taste is still important to them so we’ve worked hard to ensure that our new recipes are just as delicious." “We will continue to listen to people about how we can improve our food.”This new range of organic and vegan cereals will be in stores nationwide from January, 2018.
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