Share
21st April 2016
12:28pm BST
Dave Shepherd, head of innovation at Cadbury, said:
“Holding the chocolate in your mouth and letting it melt slightly before you bite will allow for maximum flavour and the moment of enjoyment will last even longer.
“That’s why we’ve opted for this new design, as the more rounded and smoother shape fits better to the contours of your mouth, creating a better melt in the mouth experience.”
Marketing manager Claire Low added:
“The number one complaint about Cadbury Roses in 2014 was around the issue of poorly wrapped chocolates tainting the flavours of other chocolates in the tub. We wanted to take steps to ensure quality is of the highest standard in every pack.
“Although we appreciate there may be some traditionalists who still love the old twist wrap, it is important to us to ensure that we listen to the majority of our customers and address their issues by delivering Cadbury Roses in the highest quality.”
Explore more on these topics:
Top Story
‘The Ninja Crispi has changed my life’ This article contains affiliate links. We may earn a commission on any sales generated from it. A Ninja favourite has dropped to one of its lowest prices ever for Black Friday. Amazon has launched its Black Friday week sale which runs between 20 November until 2 December. The […]
2 weeks ago
‘The Ninja Crispi has changed my life’ This article contains affiliate links. We may earn a commission on any sales generated from it. A Ninja favourite has dropped to one of its lowest prices ever for Black Friday. Amazon has launched its Black Friday week sale which runs between 20 November until 2 December. The […]
Food
2 weeks ago
Subway’s Christmas menu is here, and you need to try it Subway has unveiled its festive menu for 2025, featuring the brand-new Ultimate Festive Sub and Ultimate Festive Spud, alongside other new festive items, including a Turkey & Stuffing Footlong Dipper and a limited-edition Double Chocolate Orange Cookie. The Christmas menu is finally available in restaurants nationwide, and trust us when we […]
Food
3 weeks ago
It’s a real mouthful In the SPAR is an interesting enigma of a supermarket, not known among the big boys, but always there when in your neediest of moments. It surely isn’t one of the first shops people think of when naming supermarkets on our humble island, but it comes as shock to realise there’s […]
Food
1 month ago
The new venue will open in November. A new rooftop bar is set to take over Dublin’s central bank building. While the city isn’t exactly known for its rooftop bars, this trendy new spot is opening in November, just in time for Christmas do’s. Situated on top of the former Central Bank building on Dame […]
Food
2 months ago
This is one of the best air fryers available at the moment This article contains affiliate links. We may earn a commission on any sales generated from it. Our air fryer has become the one appliance we use the most in the kitchen, but we are in serious need of an upgrade. Luckily, Bosch has […]
Food
3 months ago
It comes down to the bees Avocados, usually cited as the reason millennials can’t afford to buy their homes, are now being questioned as a suitable food for vegans. The creamy green fruit, also blamed for causing “avocado hand” injuries by cack-handed attempts to remove them from their skin, is, some suggest, not vegan-friendly after […]
Food
3 months ago
Someone has created the lasagne burger and we’re here for it
Food
6 months ago
