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10th December 2017
12:07pm GMT
Yes, the entire thing was a hoax, or an online experiment, and we have to say, Oobah pulled it off.
When he created the TripAdvisor page for the 'restaurant', he and his friends left positive reviews, which piqued the interest of the public.
Soon after, he was receiving calls for booking and inquiries on opening times.
But Oobah didn't stop there, he also made a Facebook page to make his restaurant seem more realistic.
He told Vice that he used to be employed by a restaurant to leave good TripAdvisor reviews on its page, even though he never ate there before.
"This convinced me that TripAdvisor was a false reality - that the meals never took place; that the reviews were all written by other people like me.
"However, they're not, of course - they're almost all completely genuine."
He continued "One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation... maybe a fake restuarant is possible? Maybe it's exactly the kind of place that could be a hit?".
And it was.Explore more on these topics:
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