The 8^th Fashion Targets Breast Cancer™ Ireland Campaign launches today in Brown Thomas.

We are delighted to see the return of the Fashion Targets Breast Cancer campaign for 2013, marking its 8th year. The iconic FTBC target T-shirt, fronted by Super Model Karolina Kurkova, exclusively goes on sale at Brown Thomas & BT2 stores today, Fashion Targets Thursday, April 18th 2013.

The T-shirt incorporates the original FTBC logo inspired and designed by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer and is located on the lower right side of the T-shirt. All of the proceeds from the sale of the target T-shirt, which will retail for €30, will go to the Irish Cancer Society and Europa Donna Ireland.

To support the Irish Cancer Society and Europa Donna Ireland you can buy the t-shirt in all Brown Thomas and BT2 stores, for more information visit here. 


Follow the 5-point breast awareness code: 
1.      Know what is normal for you 
2.      Know what changes to look and feel for
3.      Look and feel for changes
4.      Talk to your GP immediately if you spot any changes
5.      Go for routine breast screening after the age of 50

To find out more about breast health or breast cancer please call the National Cancer Helpline on Freefone 1800 200 700 or email helpline@irishcancer.ie