Launching their exciting new product ClevaMemories™ Keepsake Suitcase and Baby Record Book, Clevamama™ have teamed up with the Make-A-Wish Foundation to create the ultimate gift for parents and babies. The keepsake suitcase is designed to store precious items collected as the child grows. ClevaMemories™ is for everything that you can’t have on your phone – the non-digital record of the baby’s first weeks, months and years.

Make A Wish Ambassador Miriam O Callaghan was at hand to launch the product. To coincide with the 10th anniversary, Clevamama™ will be donating 15% of all ClevaMemories™ proceeds to the Make-A-Wish Ireland children’s charity. By the end of the year, Clevamama hopes to raise in excess of €10,000 to help grant wishes to children living with life-threatening medical conditions.

Susan O’ Dwyer, Chief Executive of Make-A-Wish Ireland said: “We’re delighted to partner with Clevamama to mark their 10th anniversary. Their support will help us grant many more wishes to very deserving children.”

ClevaMemories™ is a wonderfully crafted old style suitcase, which can be personalised with baby’s name and date of birth. It contains a beautifully illustrated hardback baby record book, to document the baby’s milestones and three delicate keepsake boxes to store the priceless items of your baby’s first curl, first tooth and hospital ID band.

Suzanne Browne, Managing Director at Clevamama said: “We are happy to be celebrating our 10th anniversary and our new product, ClevaMemories™, represents our journey as well as an opportunity to give something back. The fact that we’ll be supporting Make-A-Wish Ireland makes it even more special for us.”

ClevaMemories™ is available nationwide in Mothercare, Smyths and Tesco stores, as well as in all good independent retailers. RRP €39.99. For a full list of stockists, see www.clevamama.com