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14th October 2013
12:43pm BST
There will be no more toasts to Arthur, with the news that Guinness branded festival ‘Arthur’s Day’ will be scrapped for 2014.
Arthur’s Day, which has been run every year since 2009, was initially hailed as a huge success for the brand. However this year organisers faced a massive backlash, with medics and some musicians speaking out against the series of sponsored concerts.
According to The Irish Sun, a Diageo has now decided that the events will not continue in 2014.
An insider told the paper: “Arthur’s Day had a good run but the tide of public opinion had clearly turned this year.
“It came under fire and the decision was taken that it won’t be back next year.
Emeli Sande was one of the artists who played Arthur's Day 2013
This year The Script, Emile Sande and Janelle Monae were among the artists who played free gigs for Irish punters.
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