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Published 20:35 8 Jun 2015 BST
Updated 12:45 11 Jun 2015 BST

“We’ve had a long relationship with music, and music has had a rich history of change, some of which we’ve played a part in,” said Tim Cook.
"Today we’re announcing Apple Music… [and] it will change the way you will experience music forever."
Apple's iTunes platform has been heavily hit by the rising popularity of streamed music and it is hoped that Apple Music will help the company win back its previous audience.
Apple Music will be available from June 30 for both Apple and Android devices.Explore more on these topics: