"Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally," she said.

"The Queen is the UK's greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being - a particularly important message as we come out of lockdown after a stressful year living with the pandemic." Thanks to the patronage, Lovehoney will now be able to use Queen's emblem in its advertising and packaging for the next five years. The logo has long been seen as a marker of quality and trustworthiness in UK brands. https://www.instagram.com/p/CNSyZHJM1AN/ This isn't the first time, however, that Lovehoney have been bestowed such greatness. Back in 2015, they also received the prestigious award, meaning that their success clearly isn't just a by product of the Covid-19 pandemic. According to reports, multiple lockdowns across the UK and Ireland have, naturally, led to an increase in sales of sex toys and other related products. In fact, UK sex shop owner Calandra Balfour said last year that her business had seen a staggering 500% increase in sales since the pandemic hit. Truly something. Fair play.