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24th August 2023
05:16pm BST
Credit: Getty[/caption]
A PR expert has told the Mirror that brands like Jo Malone and Lululemon are on the cards for a collaboration.
PR Strategist & Mentor at PR with Perkes, Laura Perkes, told the publication that Meghan wants to "avoid alienating her audience" and is aiming to work with "female-led brands" on her blog.
"The Tig was an outlet for Meghan to show how she's just like us. We saw her shopping at local markets, cooking nutritious homemade meals and sharing her beauty and lifestyle must-haves.
"She curated content that was aspirational yet affordable. It made her relatable and likeable, a far cry from what we experienced during her time as a Royal, where she was often photographed wearing designer clothes that her fans could only dream of wearing," Laura said.
"The affordable luxury vibe that we're used to will probably continue, to avoid alienating her audience, many of whom will be of a similar age to her, or those who are younger and aspire to be like her.
"Re-igniting The Tig will help Meghan get back the control she craves when it comes to protecting her own brand image. I expect The Tig will include a mixture of traditional content that we're used to seeing, as well as yummy Mummy lifestyle content, which will naturally attract a different audience."
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