Cheryl Cole’s rose tattoo hasn’t proved very popular with her fans and if reports are to believed, L'Oréal aren’t too happy either.

The global brand are considering dropping Cheryl from future beauty campaigns as the tattoo doesn’t fit in with her ‘natural beauty.’

The former Girls Aloud star has been a L'Oréal ambassador since 2009 and is paid handsomely for it, but that could be about to change.

A company source told The Daily Mirror: "Sales were rising when she was on The X Factor sporting a certain L’Oréal hair colour but now she’s not and has dyed her hair lots of colours she was shifted."

"L’Oréal moved her to the campaign for their Skin Perfection Skincare. The whole idea of their new range is based on natural beauty so her unnatural tattoos has left them rather miffed. It could only be a matter of time before she is either moved again to another campaign, or they part company."

The full extent of Cheryl’s tattoo was revealed online last month when her tattoo artist posted an image of her tattoo covered bottom wearing just a thong.

Cheryl's rose tattoo...

The design covers most of her lower back and her entire bum, extending towards her thighs.The tattoo cost £14,000 and took 55 hours to complete.