It seems starting your own fashion brand may be a rite of passage in the Kar-Jenner clan.

The 26-year-old simply captioned her latest Instagram post 'meet khy' without any context apart from a picture of herself dressed in an oversized black leather trench coat, leaving fans to speculate as to what or who 'Khy' could be.

While there has been no confirmation from The Kardashians star about what the product or line is, hitting the link in the media mogul's bio takes users to the Khy website, where Kylie stands with her back facing out, wearing the same black trench coat.

In July, Puck reported that the mum-of-two was to launch her own fashion line with the help off Jens and Emma Grede, the couple behind Kim Kardashian's Skims, and Khloé Kardashian's Good American clothing brands.

So, if Kylie is on her way to launching her own fashion brand, working with this duo makes sense.

The post, which shyly introduced 'Khy', took users to an Instagram for the new venture. However, it appears that the businesses Instagram account has since been deleted.

And without any concrete details from the Kylie Cosmetics founder, all we can do is wait.

However, the Khy website is allowing us curious folk to sign up for 'early access', which returns an email that reads: "You're on the list. Now that you're signed up, you'll be the first to know about early access to Khy.'

It all feels so exclusive.

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