'It's time to do it your way...'
Dove is continuing its contributing to the body positivity movement with a brand new campaign - #LoveYourHair.
The initiative aims to spread the message that all types of hair are beautiful - no matter what shade, texture, length or style it is. It also empowers women to wear their hair how they want, whenever they want to.
The film features a multitude of women who are ignoring society's ridiculous beauty standards to wear and style their hair the way they want and please themselves with their own individual understanding of beauty.
In an interview with Mashable, Sable Yong that stars in the video explained why she felt compelled to participate in the project.
"There's always been this narrow depiction of what constitutes 'beautiful' hair and mostly completely lacking in diversity," she said.
"There's a fear of deviating from that 'beautiful hair' norm because we'll be judged negatively, not taken seriously..."
Whatever 'beautiful hair' claims to be, the beautiful women in this video are definitely forces to be reckoned with.
Lead image via YouTube
This is one of the best medicube products available If you’re planning on introducing one new item to your skincare routine, then I’ve got the perfect one for you. Medicube has become one of the most popular skincare brands as of late, and one of their bestsellers is already on sale. The Medicube Collagen Niacinamide […]
I feel like Nivea has quietly been having a bit of a moment lately. Not in a shouty, rebrand-everything way, but in that “wait, why is this actually really good?” kind of a way. They’re launching products with genuinely interesting science behind them, but at prices that don’t make you want to cry at the […]
Margot Robbie’s Met Gala beauty look was simply perfect The style at this year’s Met Gala isn’t something we can wear to the office, but we can seek inspiration from some of the incredible beauty looks that appeared on the red carpet on Monday night. The Met Gala never fails to inspire our beauty looks, […]
