'It's time to do it your way...'
Dove is continuing its contributing to the body positivity movement with a brand new campaign - #LoveYourHair.
The initiative aims to spread the message that all types of hair are beautiful - no matter what shade, texture, length or style it is. It also empowers women to wear their hair how they want, whenever they want to.
The film features a multitude of women who are ignoring society's ridiculous beauty standards to wear and style their hair the way they want and please themselves with their own individual understanding of beauty.
In an interview with Mashable, Sable Yong that stars in the video explained why she felt compelled to participate in the project.
"There's always been this narrow depiction of what constitutes 'beautiful' hair and mostly completely lacking in diversity," she said.
"There's a fear of deviating from that 'beautiful hair' norm because we'll be judged negatively, not taken seriously..."
Whatever 'beautiful hair' claims to be, the beautiful women in this video are definitely forces to be reckoned with.
Lead image via YouTube
This is the one cleanser I can always rely on Trying to find a cleanser that is acne-friendly can feel near impossible at the best of times, but there are a few that have become holy grail products for me. I have tried so many cleansers in my life, but none is as reliable as […]
Sculpted by Aimee is loved by all Irish women, including actress Nicola Coughlan Irish actress Nicola Coughlan is a Sculpted by Aimee fan, and it’s so lovely to see the Irish brand get the praise it rightfully deserves. It’s the country’s most-loved beauty brand, which comes as no surprise to anyone who has used any […]
‘High performance without the luxury price tag’ Shoppers are snapping up this serum from The Ordinary that makes ‘a noticeable difference’ to your skin. Plus it’s been given a limited time 20% discount on Amazon, taking the price from €10.42 to €8.34 for a limited time. The serum targets fine lines, wrinkles, and uneven skin […]
