'It's time to do it your way...'
Dove is continuing its contributing to the body positivity movement with a brand new campaign - #LoveYourHair.
The initiative aims to spread the message that all types of hair are beautiful - no matter what shade, texture, length or style it is. It also empowers women to wear their hair how they want, whenever they want to.
The film features a multitude of women who are ignoring society's ridiculous beauty standards to wear and style their hair the way they want and please themselves with their own individual understanding of beauty.
In an interview with Mashable, Sable Yong that stars in the video explained why she felt compelled to participate in the project.
"There's always been this narrow depiction of what constitutes 'beautiful' hair and mostly completely lacking in diversity," she said.
"There's a fear of deviating from that 'beautiful hair' norm because we'll be judged negatively, not taken seriously..."
Whatever 'beautiful hair' claims to be, the beautiful women in this video are definitely forces to be reckoned with.
Lead image via YouTube
This article contains affiliate links. We may earn a commission on any sales generated from it. 25 Clarins specialists conducted 212 formulation trials and tested 135 raw materials to create this one-of-a-kind product Clarins has officially launched its Double Serum Foundation to the Irish market. The latest offering from the world-renowned brand blends makeup with […]
This article contains affiliate links. We may earn a commission on any sales generated from it. Nicola Coughlan swears by Lush products Nicola Coughlan is a woman after our own hearts after she expressed her love for cruelty-free brand Lush. The Irish actress is back on our screens as Lady Penelope in Bridgerton, and we […]
If it’s good enough for Victoria Beckham, then we just need to try it This article contains affiliate links. We may earn a commission on any sales generated from it. We’re always pleasantly surprised when celebrities reveal they use high-street products. We often presume they’re using products we could only ever dream of affording, but […]
