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6th June 2024
03:49pm BST
The announcement was made on Instagram, where Rihanna shared a video promo along with a message that read:
"A new family is moving in! Fenty Hair is pullin' up and it’s time to finally have the hair experience you’ve been waiting for."
In her post, Rihanna spoke of her passion for hair transformation, and said: "You know how much switching my hair up matters to me.
“I’ve had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!
“It’s time to play and get stronger by the style."
Fenty Hair promises a diverse range of products aimed at strengthening and repairing all hair types.
This new venture adds to Rihanna's growing portfolio, which already includes Savage Fenty, Fenty Beauty, and Fenty Skin.
While fans eagerly await new music, Rihanna continues to expand her influence in the beauty and fashion industries.
Fenty Hair is set to launch on June 13th, promising to provide the hair care experience her fans have been waiting for.
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