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18th August 2019
10:09am BST
Plastic surgeon, Dr Dirk Kremer, has coined the term "rich girl face" after noticing a massive increase in female patients seeking certain procedures.
Women aged 20-29 have been requesting face-shaping cosmetic procedures such as fillers, chemical peels and Botox.
"The puffed and plumped ‘rich face’ aesthetic is practically the new Louis Vuitton handbag in certain circles – an instant, recognisable marker of wealth and status," Dr Kremer explained in a recent interview with Glamour.
"Unlike generations before them, this new class of cosmetic injectee doesn’t hide its enhancements in shame. Rather, its plumped-up lips and puffer-fish cheeks are often a source of pride."
So, what are the cosmetic treatments taking over in 2019? According to Allure Emsculpt is on the rise. It's the first and only noninvasive muscle and body fat-shaping procedure.Explore more on these topics:
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