How cool is this?

Benefit Cosmetics’ annual philanthropy initiative - The Bold is Beautiful Project is back baby, celebrating its 5th anniversary! Bold is Beautiful raises donations to support partner charity organisations that empower women and girls, helping them be believe in themselves and achieve their full potential. In Ireland, Bold is Beautiful supports charities; Daisyhouse and Look Good Feel Better. There are a number of amazing ways you can support this campaign. The Bene-Barista Coffee Shop is one of the coolest things we've ever seen lads. The coffee shop is open now until the 11th of May. You can enjoy coffee (important), sweet treats while also getting your brows wow'd, with 100 percent of the profits from the shop going to look Good Feel Better and Daisyhouse. So how else can you support the cause? You can simply get a brow wax! During Bold is Beautiful, Benefit Cosmetics will donate 100 percent of profits from every single Benefit brow wax to Daisyhouse and Look Good Feel Better. How amazing? You can also purchase an exclusive BIB mirror for €12 and limited edition Pink 3D brow tones in Magenta, €26.50 and all profits will go to the Bold is Beautiful campaign. To date, the Bold is Beautiful Project has raised over €100k in Ireland and over $16.5 million globally for local charities around the world. This year, Benefit hopes to beat it’s own record with the goal of raising $6 million in 23 countries. Amazing!