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29th September 2017
10:34pm BST
The palette has an array of nine gorgeous hues ranging from a neutral brown to a burgundy and a shimmering rose gold. Kylie, aged 20 and seemingly pregnant with her first child, has recently also debuted her five brand new matte liquid lipsticks for autumn. The five new shades even have perfectly seasonal names: Libra; Autumn; Butternut; Hazel, and Wicked.
On Thursday, Kylie had hinted at the Purple Palette by showing off the box's black packaging along with the hashtag, #StayTuned. The reality TV star's beauty line is on course to be valued at $1billion by 2022. The collection includes her signature lip kits, eye shadow palettes, and eyeliner.
Mom and matriarch Kris Jenner is the company's chief financial officer and is very much involved in the day-to-day running of the business. The range is currently available only online but Kylie has said in the past that she plans to open stores in the future.
"I do want that," she told time.com, "but we haven't figured out exactly how we're going to do that and what approach we're going to take."
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