We only want the best for babies.

When it comes to caring for their skin, it's clear that Johnson & Johnson is the best. For the past 125 years the brand has gone from strength to strength - and this year it has seen its biggest relaunch since its creation. The brand asked parents all around the world what they want most for their babies skin, and Johnson's listened, rejecting more than 400 ingredients during the reformulation. The gentler products are free from parabens, sulphates and dyes and are all hypoallergenic with more than 90 percent naturally derived ingredients. Senior Director, Global Scientific Engagement at Johnson & Johnson Consumer, David Mays said about the rebrand: “We have always put parents at the heart of our brand. For this monumental relaunch, we have really listened to parents to truly understand exactly what they need from their skincare products. "As a brand, we are committed to rigorous testing and have worked tirelessly with scientists, paediatricians and dermatologists to create products as gentle as we want the world to be. Johnson & Johnson has pioneered the science in baby skincare for 125 years and we’re very proud of this heritage. "So, we are thrilled to be able to offer families the opportunity to try the entire range and know they are giving their baby the best care.” The new JOHNSON’S® range will be found in major retailers across Ireland including Dunnes, Supervalu, Tesco and Lidl from February 2019.