Four bottles of this popular foundation sell every minute across the world.

Bobbi Brown's Intensive Skin Serum Foundation is having a moment and the relatively new beauty launch is shaping up to be a cult product. It launched in October 2019, is priced at €50 and boasts a versatile 23 shade range. Formulated with Lychee, Bamboo Grass and Cordyceps Mushroom extracts, the foundation gives a natural, yet flawless finish. The silky emulsion formula floats over the surface of your skin and it's ideal for normal to dry skin. This foundation has the treatment benefits of a serum supporting skin's cellular energy and it also offers key anti-aging benefits for a smoother, firmer, more lifted look, a skincare/makeup hybrid if you will. The ultrafine pigments cover imperfections without settling into fine lines and major bonus, it also includes SPF which means you can skip one skincare step in the mornings. With this serum base, a little really does go a long way and before using, you'll want to shake the bottle to ensure the product is properly dispensed. When it comes to application, you can use a foundation brush, sponge or in keeping with the natural look achieved with this foundation, just use your fingertips and lightly work into the skin. Even the packaging is chic, we love the black bottle and gold detailing - it's the perfect dressing table addition. Seeing as four bottles are sold every 60 seconds, it's a success story in terms of beauty buys and you're only going to hear more about it as time goes on.