This is a game-changer.

We always get excited about a new beauty product launch, but what about a brand new range? I'm here to introduce you to the most exciting beauty launch of the year folks, so get ready. Say hello to Distillery, a new vegan-friendly brand with beautiful textures, environmentally conscious packaging and an ethical mindset. As consumers, we are becoming more informed and socially conscious. Avon saw that, and reacted to this social change by creating Distillery. It's a skincare and make-up range composed of concentrates that have been crafted through a rich distillery process that delivers nature’s potency at its fullest. Formulated without any alcohol, fragrance, artificial dyes, mineral oil, essential oils or chemical sunscreens, each product contains an average of 15 ingredients that are distilled. This distilling process increases and powers up the concentration and pigments in each of the products. “With Distillery, we believe in pure and potent beauty. We’ve selected pure ingredients at the highest levels to deliver a potent concentration,” explains Anthony Gonzalez, Director Regional Colour and Facial Skin Care Product Development at Avon. The range is currently made up of five wonderful products. Three products of the collection are 100 percent waterless formulas: the Clean Break Cleanser, the Purify Facial Oil, and the C-Shot Powder.  Then there's the delicious Day Cream with an SPF25, which has 100 percent pure mineral sunscreen and contains distilled rose extract, so it’s super-gentle on sensitive skin. Last, but absolutely not least is the Sleep Potion Night Cream (my personal fave). This baby contains niacinamide to shrink pores, as well as 100 percent plant-based glycerine and sodium hyaluronate. You'll wake up glowing hun. Speaking about the exciting new launch, Anthony Gonzalez, Director Regional Colour and Facial Skin Care Product Development at Avon said: “With Distillery, we believe in pure ad potent beauty. We’ve selected pure ingredients at the highest levels to deliver potent concentration.” James Thompson, who is the Chief Beauty and Brand Officer for Avon (dream job), said: “Consumers are increasingly concerned with products that have unrecognisable chemicals and are opting for natural choices, not only in products but also in the process of creation." "They know that every choice they make has a consequence and an impact on the planet, including their beauty choices. And they’re not willing to compromise their values anymore." "Distillery provides consumers and Representatives with the benefits of superior performance without compromising their values." He continued, adding that this launch is an important step for the Avon brand. "Distillery is a significant step for Avon and the result of years of research to deliver the most high-performance clean beauty offering available on the market for a competitive price." "We hope that both consumers feel as proud as we are of this game-changing collection." You can buy this new incredible collection here now, and prices start from just €17.