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6th December 2019
02:05pm GMT
Their multi-award-winning brand The Ordinary paved the way, but now the company are bringing two brands to the capital.
The new Deciem destination will host skincare and makeup ranges alongside gift sets by The Ordinary, in addition to skincare from NIOD and will exclusively house Hylamide.
The Ordinary offers skincare and skincare-led foundations based on tried-and-tested chemical compounds in simple, no-fuss packaging. Science and skincare fans who understand chemical ingredients can adopt powerful products at highly-affordable prices.
Hylamide also offers a colourful science-led approach to everyday skincare but presents user-friendly collections for customers wishing to match their skincare routines to their lifestyles.
NIOD is more scientific and focuses on long-term results made with next-generation technology pushing the limits of science in skincare in everyday luxe packaging.
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