We're so excited to go shopping!

The Beauty Hall at Brown Thomas Dublin unveils DECIEM’s first Irish skincare boutique just in time for Christmas gifting. DECIEM, also known as The Abnormal Beauty Company, is the mothership brand famed for democratising and disrupting the beauty industry and celebrated for stripping back unnecessary packaging and removing notions and barriers surrounding ingredients. DECIEM’s multi-award-winning brand The Ordinary paved the way and now DECIEM welcomes next-generation skin care brand NIOD along with the exclusive launch of Hylamide; all available at Brown Thomas Dublin and BrownThomas.com. The new DECIEM destination will host skincare and makeup ranges alongside gift sets by The Ordinary, in addition to skincare from NIOD and will exclusively house Hylamide. The Ordinary offers skincare and skincare-led foundations based on tried-and-tested chemical compounds in simple, no-fuss packaging. Science and skincare fans who understand chemical ingredients can adopt powerful products at highly-affordable prices. Hylamide also offers a colourful science-led approach to everyday skincare but presents user-friendly collections for customers wishing to match their skincare routines to their lifestyles. NIOD is more scientific and focuses on long-term results made with next-generation technology pushing the limits of science in skincare in everyday luxe packaging. Hylamide’s skincare is a modest collection of multi-depth, multi-function formulas, using a range of molecular sizes in their formulas, using the very latest in next generation active ingredients. Hylamide promotes optimum skin performance with minimalist regimens. Hylamide simplifies caring for skin without compromising on efficacy and requires minimal regimens with maximum, instant results. NIOD (Non Invasive Options in Dermal Science) is the next-generation beauty brand to improve not just the health but also the integrity of skin. All skincare products use the latest of skin technologies to fulfil all the needs of your skin. The Copper Amino Isolate Serum is the ultimate anti-aging concentrated treatment, and works deep into your skin to prolong natural healing and repairing. This not only helps to improve skin, but also slows down the aging process from the core. The brand recommends using the Multi-Molecular Hyaluronic Complex after the serum. The Complex is the alternative to using fillers as the blend of 12 forms of hyaluronic compounds target and treat all areas of your skin for visible results of plumper, more hydrated and younger looking skin. Happy shopping folks!