Glossier is a beauty band that is generating a lot of buzz lately, and there's one particular product that has people going bananas online.

Their 'Boy Brow' brow gel looks pretty unassuming, but bloggers and beauty editors are going wild for the stuff.

Eyebrows debut, testing the @glossier Boy Brow review coming soon ? #glossier #glossierboybrow #itgtopshelfie #vsco #vscocam #bblogger

A photo posted by Rena ? (@renaphuah) on Apr 29, 2016 at 9:21pm PDT

It's described on their website as such:

"All brow needs have been considered to create THE brow product: one to thicken, fill in, and groom them into place. The creamy wax formula is inspired by traditional hair pomade for soft, flexible hold that doesn’t stiffen or flake. A sheer pigment load gives a natural oomph of color so brows look fuller and more even, and the tiny tapered brush allows for precise application. We’re inspired by healthy, face-framing brows and consider brow grooming the last crucial step before heading out into the world: brush your teeth, brush your brows, and then maybe brush your hair."

Sounds good, and apparently it is so effective that there was a TEN THOUSAND person waiting list for the $16 product from October until it was restocked in March.

Makeup for tonight!! #chocolatebarpalette #cliniquebeyondperfectingfoundation #maccosmetics #retromatte #toofacedcosmetics #clinique #brond #anastasiabeverlyhills #narscosmetics #urbandecaycosmetics #glossierboybrow #kikocosmetics #hangoverprimer A photo posted by Sophie Ella (@sophiemarcella) on May 20, 2016 at 6:17pm PDT

This was confirmed to Refinery29 who were also fully of praise for the product:

The product keeps hairs in place without veering crispy like so many other formulas, but it also adds believable heft to sparse areas and leaves behind a wash of subtle pigment. (It comes in three versatile shades.) Since we started using it a few months ago, it's quickly become one of the easiest — and most rewarding — steps in our makeup routine.

The beauty Editor of Glamour was also raving about it:

"The formula is packed with all sorts of delightful ingredients, such as beeswax and carnauba wax to keep hairs in place without the dreaded stiffness associated with brow gels; oleic acid, which is derived from olive oil and keeps brows moisturized; and atelocollagen, a derivative of collagen that helps strengthen hair. It comes in three shades (blond, brown, and black), and I have it on good authority that it genuinely suits all types."

Makeup for tonight!! #chocolatebarpalette #cliniquebeyondperfectingfoundation #maccosmetics #retromatte #toofacedcosmetics #clinique #brond #anastasiabeverlyhills #narscosmetics #urbandecaycosmetics #glossierboybrow #kikocosmetics #hangoverprimer

A photo posted by Sophie Ella (@sophiemarcella) on May 20, 2016 at 6:17pm PDT

Unfortunately they don't ship outside the US, but they are working on going international. We wait with bated breath.