Brought to you by Beauty Buddy

It's what we've all been waiting for ladies.

Gone are the days of wandering aimlessly through beauty aisles, hoping to pick up the holy grail in makeup, skincare, tan — whatever it might be — only to find that yet again, we purchased a product that doesn't fulfil our needs and we wasted a whole lot of time and money in doing so. Well, from here on out, beauty shopping shall be utterly pain-free everyone, and better yet, we should end up saving a considerable amount of dosh. Currently, the average woman spends €80,000 during her lifetime on beauty and cosmetic products. Now, there's a brand new app putting power, insight and information back into the hands of the beauty consumer and it's all SO simple (and exciting!). Say hello to Beauty Buddy — your go-to when you want to discover, review and decide what to spend your hard-earned cash on, and just as important, it allows you to know what you're putting on your skin. With 82 per cent of smartphone users consulting their phones on purchases they're about to make in a store, we think it's a much-welcome beauty aid for all. So by downloading the Beauty Buddy app, you become part of an inclusive community of global Beauty Buddies who gain instant access to global beauty brands and retailers. Not only this but you get access to a world unimaginable to so many of us before — a world where we can get our mitts on unbiased peer reviews, product ratings, advice and beauty trends, and we can even learn from tutorials and more. It really is all about opening the glossy gates of the beauty industry to all. The inclusive Beauty Buddy community is made up of real, honest, independent and trusted users who connect with each other to learn more and decide which products might just be those best buys. Be sure to access those virtual makeup bags plus the makeup artists' and influencers' recommendations and tutorials on thousands of beauty products including Charlottle Tilbury, MAC, The Ordinary, Neutrogena, L'Oréal, Fuschia Makeup and Blank Canvas. You'll find similar recommendations on top retailers like Brown Thomas, Arnotts, Liberty of London and McCauley pharmacies, to name just a few — all while we become more knowledgable and confident in our purchases. So, to get started and bathe in a world of beauty made simple, download the Beauty Buddy app from your Apple or Google Play store. From there, it's time to test various products, so get scanning those barcodes on your chosen beauty or cosmetic product or search its name. Then, Beauty Buddy will provide you with live information including directions of use, ingredients, tutorials, ratings, reviews and plenty more from other global beauty buddies. Well beauty aficionados, this is well and truly the gamechanger in beauty. Putting heaps of information (in a clear and concise way) into the palms of consumers who deserve the best, we can only prepare for that beauty haul and our beauty regime to receive the ultimate makeover. Brought to you by Beauty Buddy