An investment, but so worth it.

I have said it before, and I'll say it again - Hyaluronic Acid is nature’s very own moisturiser.

It occurs naturally in the skin and plays an important part in capturing moisture from the air and retaining it in the skin by providing structural hydration that reinforces the skin’s extracellular matrix and dermal collagen matrix. This increased hydration in the skin keeps skin vital and elastic.

However, as we age (and yes, that is happening ladies!), our skin loses the ability to retain hyaluronic acid and the hydration it provides, resulting in skin that is less elastic and smooth.

So, you need a good product to take the reins, and ensure your skin is getting it's hyaluronic fix. And that, my friends, is where this luxurious new serum comes into play.

The new 24K Gold Hyaluronic Super Serum by Mimi Luzon not only works to provide the necessary compensation your skin needs to make up for the loss of Hyaluronic acid, but also combines the powerful benefits of gold.

Gold has been known since ancient times to give skin a beautifully healthy, radiant appearance.

The unique combination of Hyaluronic Acid and pure gold particles is the ultimate solution for skin that is more elastic, smooth, hydrated and beautifully luminous.

So, what are the benefits? The serum expands with moisture, adding volume to the skin, while also trapping and retaining moisture from the air. It also reinforces the extracellular matrix, increases elasticity and stimulates cell renewal. So, all great, but it does come at a steep price (all good things usually do, eh?) The serum costs €271 - so not exactly an every day sort of purchase. However, if you feel like splashing the cash, this is worth the investment.